Back in 1967, brothers Craig and Greg Sams opened an organic, vegetarian macrobiotic restaurant in London called Seed – a pioneering move when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania.

Luckily, Londoners couldn’t get enough of this healthy, planet-friendly fare, so Whole Earth was created to bring top-notch, organic food to the masses – including the UK’s first organic peanut butter!

Today, Whole Earth makes an ever-growing variety of delicious, nourishing, ethically produced goodies, using wholesome, natural ingredients, and no added nasties.