Timeline – the story of Whole Earth

1967

<p>Craig and Gregory Sams arrive in the UK and open the first macrobiotic restaurant and Launch Whole Earth, the first organic food company in the UK</p>

Craig and Gregory Sams arrive in the UK and open the first macrobiotic restaurant and Launch Whole Earth, the first organic food company in the UK

1968

<p>Craig’s restaurant ‘Seed’ opens. Their famous clientele include John Lennon, Yoko Ono and the Rolling Stones</p>

Craig’s restaurant ‘Seed’ opens. Their famous clientele include John Lennon, Yoko Ono and the Rolling Stones

1971

<p>Craig and Gregory provide all the food for revellers at one of the first Glastonbury festivals</p>

Craig and Gregory provide all the food for revellers at one of the first Glastonbury festivals

1974

Whole Earth launch Organic Cereals

1983

Waitrose become the first major supermarket chain to begin selling organic food

1986

Whole Earth launches first organic pasta sauces

1987

<p>Whole Earth introduces first organic peanut butter</p>

Whole Earth introduces first organic peanut butter

1991

<p>Whole Earth produces the first organic cornflakes</p>

Whole Earth produces the first organic cornflakes

Craig and his wife launch Green & Blacks chocolate

1999

Whole Earth introduces the first organic canned cola drink

2003

<p>Whole Earth’s Organic Crunchy Peanut Butter are Highly Commended at the Organic Food Awards. Distribution and sales continue to grow</p>

Whole Earth’s Organic Crunchy Peanut Butter are Highly Commended at the Organic Food Awards. Distribution and sales continue to grow

2006

Tesco now stock 1,200 organic products (more than any other supermarket)

2007

Organic sales are up by £2.6bn and now top £19.3bn with growth of nearly 30% (Soil Association)

2015

<p>Whole Earth brand relaunched in new design</p>

Whole Earth brand relaunched in new design

<p>Whole Earth begin sponsorship of the Man V Horse Marathon</p>

Whole Earth begin sponsorship of the Man V Horse Marathon

2016

<p>Whole Earth became the UK’s No 1 peanut butter</p>

Whole Earth became the UK’s No 1 peanut butter

2017

<p>Whole Earth’s first outdoor poster advertising targets commuters and a new generation of peanut butter consumers</p>

Whole Earth’s first outdoor poster advertising targets commuters and a new generation of peanut butter consumers

<p>Whole Earth first launched in the Netherlands</p>

Whole Earth first launched in the Netherlands

2018

<p>Almond butter and Dark Roast join the Whole Earth family</p>

Almond butter and Dark Roast join the Whole Earth family

2019

<p>Whole Earth joins Britain’s most loved sports team, Team GB, on their journey to the Olympics</p>

Whole Earth joins Britain’s most loved sports team, Team GB, on their journey to the Olympics