Take a look around! Everyone is searching for goodness. People are eating more natural, healthy foods, less meat and more plants. We’re exercising more and cutting back on the sugary stuff. As well as choosing brands that are kind to the earth.
Finding healthy, earth-friendly food is hard work, and it can be difficult to find really tasty options that aren’t boring.
But our mission, since the beginning, has been to put healthy, enjoyable food in the hands of as many people as we can….. put simply we want to spread goodness!
We make wholesome, all-natural peanut butters that not only taste good, but are good! Good for your health and for the earth too.
It may be hard to do good in the big world out there. But we’d like to think, that as long as there’s Whole Earth….. being good, doing good and feeling good can be that little bit easier.
Our Values
Our mission
Whole Earth’s mission is to make organic, wholesome, good food that is enjoyable for everyone.
Our brand idea
Don’t compromise; spread a little goodness with Whole Earth.
Audience
Hayley Whole Earth, the modern foodie – find out more here.
Audience needs
More than ever, we’re all trying to do what’s right. Not just for ourselves, but for the world too. We try to eat more natural foods, cut back on sugar, and choose brands that are kind to the planet.
Audience insights
It often feels like you have to compromise when trying to do the right thing. Either it can be hard work, or the food is boring and tasteless.
Benefits
We offer wholesome, all-natural peanut butters and drinks that taste good, are good for your health, are easy to enjoy and a responsible choice for the earth too.
Reasons to believe
We use organic, wholesome & plant based ingredients. There’s nothing added, it’s sustainably sourced, and it comes in recyclable packaging.
Enemies
We are against artificial, processed food and brands that use additives and sugar.
Our mantra
Everything we make is good for you and good for the earth.