Whether we’re talking to consumers, influencers or the trade, we always follow this simple guide:
Tone of voice exercise
Use this table below to get a feel for whether your copy’s tone of voice is too little, too much, or just right.
And when we talk about health
We always make sure we’re portraying the brand as authentically as possible.
We are
Natural and outdoors
People enjoying fitness
Relatable and down-to-earth
Soft earth tones and a warm, natural colour palette
We are not
Vain or egotistical
Muscly or weightlifting
Food only as fuel
Sexualised or showing bare flesh
Idealistic
Harsh contrasts of colours
Hippy
Elitist