It’s great to be able to repost content Whole Earth has been featured and tagged in on social. This not only allows us to celebrate our fans creations, but it is also free content for our social pages. Whole Earth UK utilises UGC for in-feed posts, and daily Instagram stories.

Instagram stories offer a great platform for us to communicate directly with our fans. Share 3-5 of the best images a day, but be sure to tag the content creator and/or thank them for tagging us. Add captions to the stories keeping a friendly and engaging tone. Instagram stickers can also be used over Instagram stories to add a fun and relevant message to the post.