Whenever we feature people in our posts, we stick to the following do’s and don’t.
Do
When featuring a person for a specific event (e.g. Man v Horse), try to show images primarily of the crowd
Capture the person in their natural state
Show people from a distance or as a silhouette
Show pictures of hands as a way of showing people enjoying our products
Don’t
Capture the person posing, highly stylised or pouting
Show people in underwear or topless. Avoid excessive nudity or anything sexualised
Repost a UGC image that shows a recognisable person unless approved by said person in writing.
Show people doing specialised or difficult postures or poses which are unachievable to the great majority
Show hands with bright nail polish or fake nails