Just like our products, our tone is simple, down-to-earth and positive.

Whole Earth’s social channels can show off our brand personality. Have fun with our social tone of voice. Social captions should be upbeat, friendly and engaging.

Ask questions in post copy to encourage our audiences to engage with the posts. Keep messaging upbeat and fun! And try to feature upcoming holidays or relevant events that suit your feed.

Post copy should be kept as short and punchy as possible. While Whole Earth has plenty of exciting messages to announce, the goal is to pick a single RTB, brand pillar or message to focus on in each post.