Illustration vs. Photography
The feed should have an even balance of illustrated Whole Earth content and photography. Photography can be made up of recipe shots, sponsored events, campaign imagery, re-posted user-generated content (don’t forget to tag the user though!), etc.
Animations vs. stills
Animated posts are proven to result in high social engagements. Try to use animated posts wherever possible.
Sweet vs. Savoury
Whole Earth can be used in both sweet and savoury dishes. Let this diversity shine! Be sure to show both sweet, dessert recipes, as well as ideas for using peanut butter in meal recipes.
Packshot vs. plain
A packshot should always be the central point of any illustrated content. We want it to be the focus, with all illustrations logically created in conjunction with the jar. This means our feed will still feel branded, even if our photography, reposts and recipe shots don’t always feature our packshot.
Sports vs Healthy Lifestyle
Whole Earth is about enjoying a healthy lifestyle so be sure to share photos of our audience enjoying exercising outdoors.