Working with other brands can be a brilliant way of spreading goodness to more people but we always make sure we choose our collaborators carefully, and that they have similar values to ours.
We recognise that Cross Fit, for example, resonates with people who enjoy the gym, who in turn can be great advocates to spread the word of peanut butter as a great source of protein. However, we’re also aware that Cross Fit may also represent values that don’t necessarily harmonise with our brand. (e.g. Gym, ‘Food as Fuel’ etc.). To navigate this, we always ensure that any content we create is executed in our brand style and with our tone of voice.
Other brands we would like to work with:
Patagonia
Sweaty Betty
Finisterre
Lululemon
Brands we have worked with in the past:
Huskcup
Beeswax Wraps
Black + Blum
And obviously Team GB!