When we’re talking to trade, we prefer to use these messages
Pioneers of the organic food movement
Proven success in growing the peanut butter category in the UK, with over 50 years of experience
#1 Peanut Butter brand in the UK
Deliver against key category driver of health with natural goodness
Great tasting products
Good for the earth
We are modern and distinctive, with our artisanal brand design, jar shape and tone of voice
Strong purchase intent
We appeal to new generation of consumer- the modern foodie
Highly appealing to shoppers with stand out on shelf