WHEN WE’RE TALKING TO CONSUMERS, WE STICK TO THESE MESSAGES:
Good for you:
- The healthy choice
- Natural wholesome goodness
- Absolutely no added sugar
- A natural source of protein
- It’s not just for toast
Good for the earth:
- A sustainable choice
- We’re organic, so better for the planet
- All of our packaging is recyclable
- We use sustainable ingredients
Approved Claims
When we’re talking about our products being good for you, we stick to the following list of approved claims:
- Made with natural ingredients
- Source of fibre
- Source of protein / Natural source of plant-based protein
- Gluten free
- Absolutely no added sugar*
*Contains naturally occurring sugars. - Suitable for vegetarians & vegans
- Contains certified sustainable palm oil or palm oil free (as applicable to specific recipe)
- Absolutely no added salt*
*only applies to 100% peanuts range
You can see how we’re already communicating these points here.
You can find all of our products and their health benefits here.
The claims on the list above are only applicable to our core Peanut Butter range, Peanut Butter and Seeds, and our Dark roast. Always check with Regulatory before putting a claim on packaging and please ask the Marketing/ECT team any questions you may have.
However…
Because our Chocolate & Hazelnut Smooth Peanut Butter is sweetened naturally, we use different messaging:
- Made with natural ingredients
- Source of Protein / Natural source of plant-based protein
- Gluten Free
- Suitable for vegetarians & vegans
- A healthier chocolate spread*
* 80% less sugar than the leading chocolate spread brand - Contains certified sustainable palm oil
Our Smooth Peanut Butter with Honey product requires the following claims:
- Suitable for vegetarians (not vegans)
- Made with natural ingredients
- Source of protein / Natural source of plant-based protein
- Gluten free
- Contains certified sustainable palm oil